The company has assured retailers of the products and systems it provides to help Goodyear prosper, which include three new all-terrain product lines that Goodyear will publish by 2021 in spite of the hurdles it faced.
Scott Rogers, president of consumer tires in North America, said to dealers while remaining faithful to his marketing plan and roadmap, that Goodyear could adapt to the challenges during the pandemic.
One of them is President Donald Trump’s tweet to ban Goodyear’s viral tires; a temporary ban of live sports, in which Goodyear’s tires are grounded.
The company has thus spent on new systems to meet customers where advertising on channels such as Hulu, Good Morning America, or National Geographic was already available.
New Goodyear tires
The three new tires, which Goodyear will publish in 2021 were presented by Mike Dwyer, Chief Customer Officer, North America Consumer.
They are part of the new Wrangler Powerline from Goodyear and include:
- The Wrangler Workhorse HT: This pneumatic product contains a long-lasting tandem compound and has a 60,000-mile, long-lasting, trustworthy tandem life and traction guarantee, says the company.
- The Wrangler Workhorse AT: According to Goodyear, the Workhorse AT is an all-terrain tire with a 50,000-mile treadwear limited guarantee that provides exceptional grip on and off-road, allowing drivers to access distant job sites.
- RT: The Wrangler Workhorse The Wrangler Workhorse RT is microcontroller resistant and pinned for optional studs, according to the firm, and offers durable off-road performance with outstanding traction. The tire, which comes with a 40,000-mile treadwear warranty, may be used on highways, in towns, or off-road.
According to Goodyear, the Three-Peak Mountain Snowflake certification on the Wrangler Workhorse AT and RT provides better traction in difficult winter conditions.
The Wrangler Workforce Powerline, according to Dwyer, was created to streamline dealers’ product screens in the mid-tier and is aimed at individuals and small business fleets.
The debut is scheduled for the third quarter of 2021. For highway, all-terrain, and rough-terrain applications, the portfolio will initially feature 70 sizes ranging from 15 to 22 inches in diameter. In 2022, a total of 22 new sizes will be offered.
Dwyer said C-type sizes, such as size 235/65/R16C, will be added to the line to accommodate the burgeoning transit vehicle market. With the launch of the new tires, he adds the firm would also cut other goods to streamline and simplify its portfolio.
Dwyer also notes that 2021 will see the release of the Assurance Comfort Drive, a tire for passenger vehicles, minivans, CUVs, and SUVs. Its release has been postponed owing to COVID-19, but it will begin rolling out to local retailers in February 2021.
Obstacles to Supply
It’s really no secret that tire makers have faced supply shortages since production facilities began operating in Q2 with COVID-19 restrictions. Goodyear is expanding in its factories, according to both Rogers and Dwyer, in order to provide greater service in the months to come.
The OE Company
Goodyear was able to get premium placement, including its Territory M/T tires on the new Ford Bronco, in a year when OE manufacturers ceased operations, resulting in fewer OE fitments in the marketplace, according to Rogers.
The new GMC Hummer electric vehicle, which will go into manufacture next year, as well as the 2021 Dodge Ram 1500 TRX and the 2022 Volkswagen Taos, will all include Goodyear tires as standard equipment. Goodyear got OE fitments on the Tesla Model Y and the next Ford F-150 this year.
Dealer Programs and Promotions
“It got more competitive than ever to catch people who are in the market for tires,” Rogers adds because COVID-19 caused a demand shock in the tire sector. Goodyear altered its advertisements and campaigns to achieve this.
According to Rogers, the corporation increased its spending on paid search and digital advertising, which includes social media. The number of searches on Goodyear’s vendor locator increased by 230 percent from April to September.
Dwyer also mentions that the corporation is making its “largest investment in product promotion in years” by increasing its advertising reach into Canadian and Hispanic markets with specific TV and internet ads in both French and Spanish.
Dwyer also discussed the Goodyear Tire & Service Network Rewards Program, stating that network members earn 29 percent more and sell out more tires each day than non-members, according to the firm.
Comparing The Top 3
The Viva 3
Goodyear, a well-known tire company, has been in operation for almost a century. Racing, touring, winter, and all-season tires are all part of their broad tire inventory. The Viva 3 is yet another high-grade offering from the company, with better construction and compound quality providing users with a better driving experience.
The Goodyear Viva 3 is a new all-season tire for passengers (mid-sized) automobiles that offers performance improvements, handling, and durability in a variety of weather conditions.
Its tread pattern has been improved to ensure consistent tread wear across the tire, resulting in a quieter and more pleasant ride. The tire’s wide circular grooves improve traction while also removing water and slush from the contact patch.
The zig-zag grooves and edges increase traction in dry, rainy, and snowy situations while also providing superior resistance to aquaplaning. Finally, the Goodyear Viva 3 offers superior riding comfort as well as improved handling and reactivity.
The tire has a speed rating of T (190 km/h) and is available in different sizes ranging from 14” to 18”.
If you purchase this model from such an approved vendor, it comes with a limited treadwear warranty.
- Excellent traction in all weather conditions, including wet, dry, and snowy.
- Water and slush evacuation that is effective
- Noise reduction on the road
- All-season maneuverability with a high level of comfort
- It quickly degrades.
- Some drivers said they were having trouble keeping their balance.
The Viva 3 is the series’ third generation tire, demonstrating the high quality and continuing demand for this all-season favorite. It is superior to its predecessors in terms of overall ride quality.
This all-season tire is developed to function in a variety of conditions, such as providing traction and stability on wet, dry, and lightly snowy roads.
As a result, it provides a quiet and pleasant ride with improved grip and overall control. The tread pattern is designed to provide improved stability and long-term durability through even wear.
Given the foregoing, the Goodyear Viva 3 is a capable all-season tire with better handling, stability, and braking in a variety of weather conditions.
It also has a sleek style and a low price, making it a perfect choice for budget-conscious people.
The Goodyear Viva 3 tire all-season is a solid option among its competitors, despite some internet reviews claiming it wears out too rapidly.
Goodyear Viva 2
The Goodyear Viva 2 tires are one of the better options you have. You can get the most out of driving your car by choosing from practically any of Goodyear’s trusted tire brands. The Viva 2 tires, in particular, give you the traction you need for safe driving, giving you peace of mind that you and your family are safe while on the road.
All-Season Traction: These Goodyear tires provide the greatest option in all weather situations across all geographic features, whether it’s around the corner or across the country. The all-season traction delivers comfort and handling for both automobiles and minivans.
Noise reduction: The Viva 2 tires were created with the goal of reducing road noise. They accomplish so by employing a randomized tread element sequence, which allows for a quieter ride in any conditions and on all types of surfaces or roads.
This tire is best for cars and minivans and will function well even in wet weather.
Major Features of the Goodyear Viva 2
The Goodyear Viva 2 Tire Model includes a number of key qualities that set it apart from other tire companies. Many precisely designed safety aspects, as well as other advanced production qualities, are among the key features, which include:
the Segmented tread lug, which ensures consistent all-season traction
four large circumferential channels give wet weather traction; and optimized tire pitch and randomized tread element evolution for a quiet automobile ride.
The tire’s sidewall is black, and it has a speed rating of S. With a load index of 85 and a speed rating translation of 112 mph, and a Load Index Translation of 1135 lbs., it is clear that it can handle a lot of weight.
Always check the load index translation for your car while purchasing online for new tires, such as from tire companies like Tread Quarters.
This is because when you shop online, the dealer is unaware of your vehicle’s load index translation. As a result, it’s a good idea to check the load index of tires before purchasing to guarantee you obtain the right ones for your car.
The Viva 2 tires also come with a 60,000-mile treadwear warranty and are designated as passenger/highway tires. With all of these characteristics, these tires have received rave ratings and will provide a smooth and safe ride for you and your family on any surface.
Designed to withstand a variety of circumstances and offer consistent results throughout the year.
Natural rubber content is moderate to prevent the tire from hardening in temperatures below 0 degrees Celsius, which improves grip. Tread depths are moderate, which helps to give a longer tread life than typical summer tires.
How can I know if an All-Season tire will perform well in the winter?
Three Peak Mountain Snow Flake: Three Peak Mountain Snow Flake Snowflake from the Three Peaks Mountain. This award was created to be an instantly recognizable mark that shows the tire has completed stringent tests to confirm it is suited for winter driving.
Are All-Season tires suitable for use?
Given that majority of the experiences moderate and variable winter weather, with severe ice and snow becoming uncommon in many areas, all-season tires are an excellent choice for our roads. They are able to survive effectively with these conditions.
Is it necessary for me to change my tires throughout the year?
Because of the nature of all-season tires, which can perform equally effectively in both the summer and winter, there is no need to replace tires according to the seasons when all-season tires are installed.